Vetschau, 28 November 2022
The German National Tourist Board (GNTB) has been marketing Germany's tourist diversity for over 60 years. On its website, it turns to foreign visitors once a year to determine the TOP 100 most popular destinations. Last year, the Spreewald was ranked 50th, which means it climbed 4 places further in 2022. Last year's winner, Miniatur Wunderland Hamburg, received the most mentions. Europa-Park Rust was also able to defend its second place. Rothenburg ob der Tauber took third place for the first time.
"For seven years now, we have been actively promoting the Spreewald abroad as well - especially in the neighbouring countries of Poland, Switzerland and Denmark," says Annette Ernst, head of the Spreewald Tourism Association. "After Corona, the number of foreign guests has increased again. By the end of September, we had more than 78,000 overnight stays from all over the world this year - most guests came from Denmark. In 2019, there were more than 95,000 overnight stays from abroad. We are very proud that the focus on our core markets is bearing fruit. We are more than optimistic that next year we will again welcome as many or more guests than in the years before Corona."
"We have invited influencers from Denmark and Switzerland to talk about the Spreewald and have launched rail campaigns in Sweden and Switzerland so that guests can travel sustainably to our region," says Anne Magoltz, responsible for foreign marketing at the Spreewald Tourism Association. "To spread our marketing messages abroad, we work together with the German National Tourist Board and Tourismus Marketing Brandenburg GmbH."
"Increasingly, we are now seeing many day visitors from Asian countries, such as China or India," Annette Ernst continues. "But we also have many day visitors who come from abroad but live and work in Berlin. We also address this target group through targeted marketing activities, e.g. in English-language magazines and travel guides."
You can find the top 100 ranking here: www.germany.travel/top100
You can find the resulting videos here: EmbraceGermanNature Smuttur